Data & Privacy Strategy
Building a Customer Data Engine That Doesn't Depend on Borrowed Tracking
Apple's privacy updates and the accelerating deprecation of third-party cookies have fundamentally altered the data landscape for U.S. e-commerce businesses. Retailers that built their growth on pixel-based targeting are now being forced to rebuild — and those who move first toward first-party and zero-party data models are discovering a more durable, higher-performing foundation for customer acquisition and retention.